Unnati’s hack for India’s critical agriculture problems: Build a Flipkart for farmers

Most farmers in Bagrethi, a village in Lakhimpur Kheri district of Uttar Pradesh, grow three crops a year. The fertile terai soil being extremely fertile, close to 70% of around 500 households of the hamlet spread across 183 hectares are engaged in farming. Forty-five-year-old Rajveer Singh, one of the farmers, is neither tech-savvy nor a smooth talker, but he is keen to improve his takings from his 2-acre farm. Much like his peers, he reaps

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